3 Day Educational
Flower auction visit at Aalsmeer, Netherlands plus optional Astrid Van den Berg Taster Workshop at 'Greenhouse'.
Flora Holland, Aalsmeer - Where beauty meets business
FloraHolland flower auction in the Netherlands is the world’s largest auction organisation and processes over 12 billion flowers and plants a year. It brings together a network of high quality companies that specialise in all aspects of floriculture.
FloraHolland is a modern business comprising of six national and international auction centres (Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde), a national intermediary organisation (FloraHolland Connect) and an internationally active Import department.
This is where business meets beauty in the heart of international floral commerce, an experience not to be missed for any florist wanting insight into how the floral business works on a larger scale. This is a trip that will make all your senses come alive with the scents, visions and bustle of the floral industry at its most vibrant.
You can also enjoy a visit to the Garden Centre with an optional 2.5 hour taster workshop on floral Techniques and Applications by Astrid Van den Berg of ‘Greenhouse’ fame.
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